FAQ

1.  Q:  How do people find the iSurf sites? 

    A:  Because they are so local in nature, Google, Yahoo and other search engines send people to them.  Each site also has a Virtual Mayor charged with increasing community awareness of iSurf and delivering interesting local content and involving local non-profits, but word of mouth is still our best ally.

2.  Q:  Is the price of ads on iSurf sites comparable to competitors? 

    A:  For this project the pricing has been set far below the standards of other media, such as radio, cable, newspaper, Yellow Pages and other online sites of comparable content.

3.  Q:  Will these low ad prices always be in effect? 

    A:  No, of course not.  This is a promotion and as the sites deliver ever better results for the merchants, prices will rise.  However, iSurf is committed to supporting the non-profit community by keeping prices for this program substantially lower than for our traditional sales.

4.  Q:  Is there an additional charge for changes to the ads? 

    A:  The one-time setup fee covers reasonable changes to your ad for as long as you have an account.

5.  Q:  Can I pay online or by credit card? 

    A:  Yes.  We have a simple, easy to access, setup page where you can do so as you are giving iSurf the information for your ad creation.

6.  Q:  Why should you advertise online?

A:  Internet is an increasingly better value that can target a much more narrow group both locally and nationally.  Advertising on iSurf can target potenial customers and clients specific to your location for far less than any other form of advertising for the cost. 

According to Nielson Online, there are 227,719,000 Internet users as of August/09, 74.1% of the population of the U.S. and 68% of these users use their computer while watching television, which devalues television ads as attention focus returns to the computer during commerical breaks. 

iSurf ads can be altered unlike print ads to accomodate specials, phone number changes, and other concerns that affect effectiveness of advertising during the campaign. 

Internet advertising can redirect to your own webpage, facebook account, blog, or any other space you control on the internet.  No phone numbers to remember or write down means a higher likelihood of your potential clients or customers contacting you.

Internet advertising is the only advertising medium that has and is growing in value.  The steep decline in newspaper and magazine ad revenue due to the loss of subscribers and the sharp rise in internet marketing indicates a shift from print media to the more versital and less expensive digital format.  It is now possible to reach more people with your message that fit within your target demographic.
 

Demos for selling to prospective advertisers

FOR STUDENTS

Hi, my name is Ralphie Johnson and I play tight end for Clinton County football. We are raising money to buy turf for our stadium and need your help. IsurfClintonCo.com is helping us by drastically cutting the cost of ads on the site for our group. For about what it costs you to buy a 2 inch ad in the newspaper for one day, you can be online for 6 months. This brochure tells you a little about the site(s), what it costs and how it will assist your business. Will you help us?

 FOR BOOSTERS

Hi, my name is Ralph Johnson and I represent Clinton County football boosters. We have had lots of success the last few years and we expect a great team again this year. It takes a lot of money to maintain a program like this though, especially in these times, and we need your help. We are working with iSurf, a local community site builder, to bring you online advertising at a great discounted price. For only $60 per month you can reach local customers and help us at the same time. You can sign up for 3 months, 6 months or a year. Which would you prefer?

Stats Breakdown

AI = Advertisment Impressions